M: Advertising

Specifications

Release Year2017
Book TitleM: Advertising
ISBN9781259815942
Subject AreaBusiness & Economics
Publication NameM: Advertising
PublisherMcgraw-Hill Education
Item Length10.8 in
SubjectAdvertising & Promotion
Publication Year2017
TypeTextbook
FormatTrade Paperback
LanguageEnglish
Item Height0.6 in
Item Weight30.2 Oz
Item Width9.1 in
Number Of Pages480 Pages

A nice touch in this textbook is the running glossary in the margins.

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